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2012 Oregon Wine Industry Symposium Schedule

 
General Sessions
 
Business Management
 
Viticulture
 
Enology

Spanish-Language Session: Tuesday, February 21, 2012
9:00am-12:00pm
Vine Physiology/Fisiología de la Vid
February 21, 9:00 am - 12:00 pm close window
Vine Physiology/Fisiología de la Vid
Spanish Language Seminar on Vine Physiology at the Oregon Wine Industry Symposium 9:00am-12:00pm, Tuesday, February 21 at the Oregon Convention Center in Portland Cost to attend is $50 and includes access to the Vine Physiology session in Spanish, lunch, and the trade show on Tuesday, Nov. 30. A separate registration and ticket is needed for general Symposium sessions, the dinner, and technical tasting. What you’ll learn: the basics of Vine Physiology including photosynthesis, respiration and transpiration, among others. Then jump right in to the timely topics of Botrytis and Powdery Mildew. Learn about the life cycles of each and how to manage both through canopy management and an effective spray program. Learn to build traps for spotted wing drosophila and discuss emerging insect pests.
Speakers: Juan-Pablo "JP" Valot, Chemeketa CC; Leigh Bartholomew, Archery Summit Wine

Fisiología de la Vid Martes 21 de Febrero de 9:00 am a 12:00 pm, en el Centro de Convenciones de Oregon en Portland El costo de asistencia es de $50 e incluye el acceso a la sesión de Fisiología de la vid en español, el almuerzo y el "trade show" a llevarse a cabo el día martes 21 de Febrero. Una nueva registración y un nuevo boleto serán necesarios para asistir a la sesión general del Simposio, la cena y la degustación técnica de vinos. Usted aprenderá los fundamentos de la fisiología de la vid incluyendo la fotosíntesis, la respiración y la transpiración, entre otros. También aprenderá sobre Botrytis y Oidio (Powdery Mildew), el ciclo de vida de cada uno y su control a través del manejo de la canopia y un programa eficaz de aplicaciones de fungicidas. Aprenderá a construir trampas para la mosca Drosófila de alas punteadas y se discutirán nuevas plagas de insectos.
Presentadores: Juan-Pablo "JP" Valot, Chemeketa CC; Leigh Bartholomew, Archery Summit Winery

Tuesday, February 21, 2012
8:30-10:00am
The Big Picture - State of the Industry and Vintage Overview
February 21, 8:30 - 10:00 am close window
The Big Picture - State of the Industry and Vintage Overview
Now an annual session at the Symposium, get up to speed on the financial climate, purchase data, consumer trends, the bulk market, distribution prospects, pricing, inventory, and predictions for 2012. Plus our local expert Greg Jones is back to look at trends and data from the 2011 harvest: weather, climate, phenology, and grower comments.
Moderator: Tom Danowski, Oregon Wine Board
Speakers: Rob McMillan, Silicon Valley Bank; Chris Welch, Ciatti; Christian Miller, Full Glass Research; Greg Jones; Southern Oregon University
10:00-10:45am
Trade Show Break - Vendor Demo
February 21, 10:00 - 10:45 am close window
Trade Show Break - Hall D
See the latest in wine industry goods and services, shop the OWA silent auction, and enjoy free coffee downstairs in Hall D.
Vendor Demo - American Family Insurance 10:10 - 10:40 am
10:45-12:15pm

The Naked Truth Behind Distribution - What Makes a Brand Successful in the Three Tier System

Botrytis Management: How to Stop Rot from Influencing Your Harvest Date

Case Studies: Producing Great Red Wines Under $20

February 21, 10:45 am - 12:15 pm close window
The Naked Truth Behind Distribution - What Makes a Brand Successful in the Three Tier System
An overview of the multiple channels available for the sale and distribution of wine, followed by an in-depth study of the three-tier distribution channel. The discussion will focus on the preparation, launch and continued success of the modern wine brand, as seen through the eyes of your distributors. Hear candid feedback from a variety of your three-tier partners representing small, medium and large distributors from all over the country gathered from a confidential survey conducted specifically for this seminar.
Moderator: Eugenia Keegan, Keegan Cellars
Speakers: Ellen Brittan, Brittan Vineyards
February 21, 10:45 am - 12:15 pm close window
Botrytis Management: How to Stop Rot from Influencing Your Harvest Date
Integrated management of botrytis starts early in the season in green flowers when you feel your vines are impervious to rot. This session will cover the key disease parameters you should be concerned with and the phenology you should be protecting. Latent botrytis infections lead to fuzzy unmarketable fruit at harvest- learn how to take back control of the most impressionable of quality parameters: Clean fruit!
Moderator: Chad Vargas, Adelsheim Vineyard
Speakers: Kathy Evans, Tasmanian Institute of Agricultural Research; Wayne Wilcox; Cornell; Tom Kelm, Brandt/Monterey
February 21, 10:45 am - 12:15 pm close window
Case Studies: How Do They Do It? A Primer for Producing Great Red Wines Under $20
When you consider what goes into producing a great bottle of wine, it's a wonder that palatable reds can be offered for under $20. Yet plenty of producers do just that. In this session, learn from our panel of experts what decisions are made that keep costs down without sacrificing quality. From winemaking options to vineyard and marketing strategies, you'll gain insight into what it takes to produce and to market good wines in this economical price point.
Moderator: Gary Horner, Erath Winery
Speakers: Ken Johnston, 12th and Maple Wine Company; Michael Davies, A to Z; Ryan Harms, Union Wine Company; Shawn Byrnes, Ste. Michelle Wine Estates
12:15-12:45pm
Lunch
February 21, 12:15 - 12:45 pm close window
Lunch
A buffet lunch is available to conference attendees in the Northwest Farm Credit Services room on level 2.
12:45-2:15pm
Inspired, Local, and Sustainable – the New Seasons Story
February 21, 12:45 - 2:15 pm close window
Inspired, Local, and Sustainable – the New Seasons Story
by Eileen Brady
“The ultimate neighborhood store…sustainable to the core…great place to work…community focused…expanding….friendly….great selection…service orientated…profitable.” All of these terms and more have been used to describe the New Seasons chain of grocery stores. Since being founded by three families and 50 friends in 1999 (the first store opening in 2000), New Seasons has expanded while maintaining a reputation as sustainable, profitable, and extremely supportive of local food and wine. For our 2012 Inspiration Session the Oregon Wine Industry Symposium has invited Eileen Brady, co-founder of New Seasons, to speak to us about the mission, vision and values that define New Seasons, how it has cultivated an intensely loyal clientele and how it has remained true to them while growing a successful business in a difficult economy. All lessons we can use in our own businesses. Originally from Chicago, Eileen moved to Portland after graduating from Evergreen State College, and to work at Nature’s Fresh Northwest, an early pioneer in the natural foods grocery industry. There she worked her way up from a $5 an hour employee to Human Resources Director. Moving on from Nature’s Fresh Eileen became an integral part of the team that co-founded New Seasons Market and helped guide them from a single market in 2000 to 10 (with more on the way) today. Still locally owned, they now have over 2,000 employees. The goal of the New Seasons founders was to develop a neighborhood-oriented grocery company that was integrated into its community, featured local foods, and modeled progressive workplace practices, such as offering health care to part-time employees and to all family members, including domestic partners. They succeeded. If that was not success enough already Eileen is continuing her unique journey by running for Mayor of Portland.
Speakers: Eileen Brady, New Seasons
2:15-3:00pm
Trade Show Break - Vendor Demo
February 21, 2:15 - 3:00 pm close window
Trade Show Break - Vendor Demo
See the latest in wine industry goods and services, shop the OWA silent auction, and enjoy free lemonade and ice tea downstairs in Hall D.
Vendor Demo - Voglesgang 2:25-2:55 pm
3:00-4:30pm
The SmartPhone Revolution
Case Studies: New Vineyard Management Software and Technologies
Botrytis in the Winery
February 21, 3:00 - 4:30 pm close window
The Smartphone Revolution
Social media isn’t exactly yesterday’s news, but it is beginning to take a decided backseat to the rise of the smartphone. These powerful internet-connected devices are not only becoming more powerful, but are starting to spawn a whole new category of communications and social participation. If your communications strategy isn’t incorporating smartphones, you’re lagging behind the Joneses. This session explores the latest uses of smartphones as part of the information and social media mix and answers your questions about making smartphones a key part of your marketing/communications strategy.
Moderator: Rick Bakas, Bakas Media
Speakers: Jeff Lorton, LynkSnap, Sasha Kadey, King Estate
February 21, 3:00 - 4:30 pm close window
Case Studies: 21st Century Viticulture Software
It’s the 21st century and time to use the technology we have at our fingertips to manage our vineyards more efficiently and effectively. This session will introduce you to new vineyard technology and to software specific to vineyard management. There is a range of software out there that can help with labor management, payroll, pest and disease monitoring, yield estimation, spray records, nutrition and irrigation. Case studies will be presented by industry experts on their personal experiences with some of these products as well as vineyard technology that can be employed in cooler climate viticulture. Software covered includes iCropTrak for the iPad, SureHarvest, and vineyard database products.
Moderator: Mark Greenspan; Advanced Viticulture
Speakers: Rachel Ashley, Treasury Wine Estates; Chad Vargas, Adelsheim Vineyard
February 21, 3:00 - 4:30 pm close window
Botrytis in the Winery
Like it or not, dealing with Botrytis continues to be a major part of harvest conversations in Oregon. In this session we will look at Botrytis from the winemaker’s point of view: Is it all about sorting? What techniques are at our disposal when we know that rot is making it into our fermenters? We will look at laccase activity, additions at the crusher, and extraction techniques to try to find ways to protect our wines when the fruit isn’t as clean as we would like it to be.
Moderator: Dave Paige, Adelsheim Vineyard
Speakers: Rich DeScenzo, ETS OSU; Industry Panelists: Lynn Penner-Ash, Penner-Ash Cellars; Luisa Ponzi, Ponzi Vineyards; Ben Howe, King Estate
4:30-6:30pm
Trade Show Reception
February 21, 4:30 - 6:30 pm close window
Trade Show Reception
Celebrate the successes of the Oregon wine industry and Symposium, sip on local wines from colleagues and enjoy live music from Alan Bakalinsky and his jazz trio.
7:00-10:00pm
Oregon Wine Industry Awards Dinner
February 21, 7:00 - 10:00 pm close window
Oregon Wine Industry Awards Dinner(Separate Ticket Required)
Come and join us for a special celebration of the history of the Oregon Wine Industry, including the presentation of a long-awaited Lifetime Achievement Award. The award ceremony will be accompanied by a multi-course feast of fantastic food designed by Chef Dustin Clark of Wildwood Restaurant, paired with our best wines with the help of Sommelier Savanna Ray. Special thanks to the Oregon Convention Center and their staff for putting it all together and Silicon Valley Bank for their generous support.
Dustin Clark: Executive Chef, Wildwood Restaurant
Clark's first two jobs in Portland were at Zefiro and In Good Taste cooking school. In 1998, Wildwood offered an amazing opportunity to cook “from the source”, as Chef Cory Schreiber put it, and Clark accepted. He has dedicated himself to the restaurant purely because of the concept: source the finest local ingredients, know your farmers, make lasting relationships, and the cuisine will always be more detailed than the final plate. Clark began collaborating with Schreiber on the menu in 2004, and when Chef Schreiber moved on from Wildwood in 2007, Clark was promoted to Executive Chef. Today, Clark creates weekly menus that take the Pacific Northwest cuisine Wildwood is known for to the next level. He elevates typical New American dishes by drawing on many different influences including Italian, Eastern European, Moroccan, French, and Indian.
Savanna Ray: Sommelier, Wildwood Restaurant
As Wildwood’s Sommelier for the last year, native Oregonian Savanna develops and maintains the ever-changing 300 label wine list. She is also an instructor for the International Sommelier Guild, on the Board of Directors of the International Pinot Noir Celebration, and coordinates the Sommeliers and wine service professionals at ¡Salud!
Wildwood Restaurant
Wildwood was founded in 1994 by Portland native and James Beard Award winner Cory Schreiber in NW Portland near Forest Park’s Wildwood Trail. Current Executive Chef Dustin Clark’s menus are inspired by the fresh seasonal produce that we are so fortunate to have throughout the region. The complexity of our dishes comes from the depth of flavor in the ingredients, most which are found within miles of the restaurant. Wildwood supports local farms which practice environmentally sound agriculture and sustainable farming. A Superior Cellars Award winner and longtime supporter of the Oregon wine industry, Wildwood’s commitment to using local ingredients extends to their wine program.

Wednesday, February 22, 2012
8:30-10:00am
Oregon Wine in the Eyes of the World
February 22, 8:30 - 10:00 am close window
Oregon Wine in the Eyes of the World
What does “Oregon Wine” mean to the critics, the wine buyers and the wine sellers in the wine world? What changes do we need make to the style of our wines to sell them in an increasingly consolidated and interconnected world? What about the way we present our wines? What are the new wine trends and styles looked for by wine critics and buyers? How do we stack up against other wine regions? Does any of this matter to Oregon? All too often we in the production side of the wine world can develop a myopic condition known as a “cellar palate”. Does this phenomenon also extend to how we view ourselves, our wines, and our wine styles vis-à-vis the rest of the wine world? Please join us as we ask 4 or 5 of the most important and forward thinking Oregon wine critics and on- and off-premise buyers these and other important questions. This open, honest discussion will tackle themes of alcohol and acid levels, use of oak, extraction, and other stylistic traits being hotly debated in the wine world and their relationship to where Oregon has been, where it is now and where it will or should go to survive in an increasingly competitive marketplace.
Moderator: David Millman, Domaine Drouhin Oregon
Speakers: Jeremy Noye, Zachys; Doug Frost, Wine Consultant and Writer; Josh Raynolds, Steven Tanzer's International Wine Cellar; Sam Tannahill, A to Z Wineworks
10:00-10:45am
Trade Show Break - Vendor Demo
February 22, 10:00 - 10:45 am close window
Trade Show Break - Vendor Demo
See the latest in wine industry goods and services, shop the OWA silent auction, and enjoy free coffee downstairs in Hall D.
Vendor Demo - Beverage Supply Group 10:10 - 10:40 am
10:45-12:15pm
Case Studies: Alternative Packaging
Juggling Pests and Disease Through IPM
Tannin - Not Just Another Dry Topic
February 22, 10:45 am - 12:15 pm close window
Case Studies in Alternative Packaging: Bags, Boxes, Kegs, Cans – or Whatever!
For centuries, wine was packaged one way: in tall glass bottles with corks stuck in the top. Now there’s a revolution underway in how wine makes it into the drinker’s mouth. Whether for reasons of sustainability, cost reduction or just plain old product differentiation, alternative wine packaging is a very hot topic. You’ll learn what some of the latest consumer research shows, plus hear from winery owners who have successfully introduced new alt-packaging concepts.
Moderator: Marilyn Hawkins, Hawkins & Co. PR
Speakers: Christian Miller, Full Glass Research; Greg Paneitz, Wooldridge Creek, Stewart Boedecker, Boedecker Cellars, Mickey Dunne, Powers Winery
February 22, 10:45- 12:15 pm close window
Juggling Pests and Disease Through IPM
In this session we will discuss the use of pathogen detection technology for vineyard disease management decisions. Dr. Walt Mahaffee will present the newest developments in techniques to monitor presence of airborne inoculum for diseases such as grape powdery mildew. The impact of often-used fungicides on beneficial insects will be highlighted. Timing of treatments for both mites and disease will be considered in a whole-system IPM approach.
Moderator: Vaughn Walton; OSU
Speakers: Walt Mahaffee, USDA-ARS; Industry Panelists:Stirling Fox, Stirling Wine Grapes; Dai Crisp, Lumos Wine Company; Leigh Bartholomew, Dominio IV
February 22, 10:45 am - 12:15 pm close window
Tannin - Not Just Another Dry Topic
An understanding of tannins and tannin management during winemaking is fundamental to the production of high quality red wines. With tannin sensory descriptions ranging from “coarse” to “sweet”, “harsh” to “velvety”, what do we currently know about the contribution of tannins to mouthfeel and their management during wine production? Join us in this session as world leaders in the field discuss the basics of grape and wine tannins as well as their management through every aspect of wine production. An industry panel will also share their experiences with tannin management and the various approaches they take.
Moderator: James Osborne, OSU
Speakers: Jim Kennedy, Cal State Fresno; Industry Panelists: Anthony King, Lemelson; Thomas Houseman, Anne Amie; Ben Casteel, Bethel Heights
12:15-12:45pm
Lunch
February 22, 12:15 - 12:45 pm close window
Lunch
A buffet lunch is available to conference attendees in the Northwest Farm Credit Services room on level 2.
12:45-2:00pm
Celebrate Oregon Wine - What's in the Works at the Oregon Wine Board
February 22, 12:45 - 2:00 pm close window
Celebrate Oregon Wine - What's in the Works at the Oregon Wine Board
How can the Oregon Wine Board help you sell more wine? 2012 is jam-packed with marketing opportunities including Oregon Wine Month in May, Unwine’d: Celebrate Oregon Wine in April, Export Events in Japan, London, and Hong Kong, an Oregon Pavilion at the Seattle Food & Wine Experience, the Wine Bloggers Conference, and free tools like the Wine Explorer, The Oregon Wine Map Mobile App, and the Wine Finder. In addition, you’ll get a sneak peek at our latest marketing work, guided by feedback you provided in last year’s survey.
Speakers: Oregon Wine Board Staff
2:00-2:15pm
News from the Oregon Wine Research Institute
February 22, 2:00 - 2:15 pm close window
News from the Oregon Wine Research Institute
An update from the Oregon Wine Research Institute on their activities for the year including research, outreach, and new hires in viticulture and enology.
Speakers: Neil Shay, Oregon Wine Research Institute
2:15-3:00pm
Trade Show Break - Vendor Demo
February 22, 2:15 - 3:00 pm close window
Trade Show Break - Hall D
See the latest in wine industry goods and services, shop the OWA silent auction, and enjoy free lemonade and ice tea downstairs in Hall D.
Vendor Demo - TricorBraun 2:25-2:55 pm
3:00-4:30pm

Tasting Room Practices for Compliance, Risk Management, and Profitability

Under Cover: Vineyard Floor Management to Manipulate Vines and Wines (Includes Tasting: Separate Ticket Required)

February 22, 3:00 4:30 pm close window
Here Comes the Bus! Tasting Room Practices for Compliance, Risk Management, and Profitability
The panel will discuss how to balance regulatory compliance and risk management concerns with tasting room guest experience and winery sales objectives. Specific topics will include best practices regarding: - Pre-pour tasting & spitting - Handling large groups - Assessing and responding to Visibly Intoxicated Persons - Minor decoy operations – successes and failures - Responsible Vendor Programs - Dram shop updates
Moderator: Jess Lyon, Davis Wright Tremaine
Speakers: Bill Baldwin, The Partners Group; Ashley Hancock, Duckhorn Vineyards; Dixie Huey, Trellis Wine Consulting; Duke Tufty, Davis Wright Tremaine; Michael Brown, Sokol Blosser
February 22, 3:00 - 5:00 pm close window
Under Cover: Vineyard Floor Management to Manipulate Vines and Wines (Includes Tasting: Separate Ticket Required)
Vineyard floor management techniques, such as competitive cover crops or tillage, can be used selectively to influence vine growth which can impact fruit composition and wine quality. During this session, researchers from Oregon State University will share some of the major results and conclusions from a four-year study that investigated different vineyard floor management practices by taking you on a journey from the vine to wine. The session will include a tasting of wines from the final year of the study. Join us to learn more about how this research trial impacted vine balance, canopy management, nutrition, flavor and aromas of grapes and wine!
Moderator: Allen Holstein, Argyle Winery
Speakers: Patty Skinkis, OSU; Michael Qian, OSU; Laurent Deluc, OSU